Channel Financing
A Brand Led credit facility that empowers channel partners to increase their purchases while Brand/sellers receive upfront payments. Channel partners benefit from extended payment terms, settling their dues at a later date with the financial institution.
From Setup to Settlement
Credit Facility Setup
Brand Led facility established using Channel partner’s trade history with the brand.
Purchase Goods
Channel partner uses Credit Facility to purchase inventory without immediate payment.
Brand Gets Paid
Lender pays the brand upfront. No receivables risk for the brand.
Channel partner Repays
Channel partner settles dues with the lender on agreed terms.
Key Benefits for Channel partners
No Collateral Required
Your Brand relationship is your credential. No property papers.
Instant Liquidity When You Need It
Stop waiting 30–60 days for credit approvals. Funds reach your account within 72 hours so you never miss a purchase window.
Flexible Repayment
Pay as your business collects. Interest charged only for the period you use.
Key Benefits for Brands
Boost Channel Sales
Credit-enabled Channel partners buy more, buy bigger, and buy often. Watch per-Channel partner revenue climb while they grow with you.
Faster Collections, Better Cash Cycle
Get paid upfront by the lender on every order. Improved DSO reflects better financial discipline
Build Channel partner Loyalty That Sticks
Channel partners stay with brands that solve their biggest problem — working capital. Financing through your network becomes a reason to never leave.